I hate that new Cadbury's Dairy Milk advert in which two funny-looking Midwich cuckoo children raise their eyebrows to Afrika Bambaata's Planet Rock (I think). I thought that gorilla one was mildly amusing the first time I saw it, then I'd had enough. This one, however, I didn't like from the start. I find it off-putting. Everytime I think of Cadbury's chocolate I think of brows.
I don't like viral marketing and I find ads in which the product never appears to think themselves a cut above. Oh how those coke-fuelled creatives must cackle as they come up with these wacky ideas. I assume they've been a success for Cadbury's, otherwise they wouldn't do them. They think everyone's talking about them and perhaps they are. Kids might think they're hilarious, while surely adults just sit stone-faced throughout. Or am I being a miseriblist?
Adverts these days are so esoteric. Everyone wants to be clever and cryptic, but it's just arch. I don't know what they're selling half the time.
It's high time they revived the June Whitfield Bird's Eye Chicken pie advert. Could make a dishonest woman of you.
