I got terribly excited in the supermarket at the weekend (like I do), when I saw a whole range of new flavoured crisps from Walkers.
What initially caught my eye was the roast beef and yorkshire pudding variety, then my keen eyes alighted on German bratwurst. Then in swift succession it was Japanese teriyaki chicken, Argentinian flame-grilled steak, and, curiously, Dutch Edam cheese. Dumbly I then realised it's a World Cup promotion, but bring it on, I say.
So the Dutch one was my first port of call. Dutch Edam my eye.
Now, I know crisps bear little resemblance to the real thing, and over time we've come to accept that. They have a flavour all of their own. Cheese and onion isn't like real cheese and onion, but we know what we mean and what expect so we go with it. But I do think Walkers have run out of flavours, because Dutch Edam it's just a version of that toasted cheese one they try every now and then. It's certainly not Edam. And the roast beef one is nothing new, though hats off because there's a Yorkshire lurking in there somewhere. The American cheesburger one tastes of Borat. I'm not overly impressed.
I've not bothered with the others yet, but I'm not expecting miracles. Are they only so many flavour combos to play with that they end up just recycling them. If so, why haven't they revived savoury vinegar (see Five-Centres passim)?
Anyway, I really shouldn't be eating crisps. But sometimes in life nothing else will do.
But I do think Walkers
