There's a very annoying KFC advert on rotation at the moment, where a man speaks in a film trailer voice while describing his KFC burger. What's meant to be the clincher is that it's got bacon in it. This is followed by a supersize Phill Jupitus voiceover where he describes this whatever-it-is creation (it has a name, but I can't recall it), and that it comes in a 'bakehouse bun' with 'Battavia lettuce'.
Now I don't know aobut you, but I don't know what a bakehouse bun is, and I bet about 99% of the people of Britain don't know either. And nor should I imagine, do they care.
The same goes for the lettuce. I've not heard of battavia lettuce, just the usual romaine, cos, little gem, etc. But that aside, do KFC seriously think people are sitting at home going 'Ooh, Battavia lettuce - well that's swung it. Fire up the Sierra, Margaret! We're off to KFC'.
No, it's their way of making this high-fat low-nutrition concoction seem less fast foody, more foodie, and therefore better for you. But with all this talk of fancy buns and unusual lettuces, they're fooling no one. I wonder how many calories their 'special sauce' contains. They don't mention that, do they?
I'm not a fast food person. I used to love it. There was a McDonalds in Guildford when I was at school and we went there every Wednesday afternoon, where I always had the chicken burger. I never had a Big Mac because I didn't like the gherkin (I like them now). But then after working a stint in a branch of McDonalds as a student, I very quickly went off fast food altogether. You don't even want to know what went on, but as I'm sure you can imagine, it was vile. Reading Fast Food Nation also helps.
Since then I must have had probably about two burgers in seven years, which involved Mrs F-C and I dropping into the drive-thru Burger King near the Savacentre in Colliers Wood, scoffing a large one and gorging on the onion rings (which are actually really really good). Generally, however, we give it a miss.
Anyway, I just wanted to rant about the lettuce, really.
