With shocking inevitability, tits-on-a-stick dullard Holly Willoughby (albeit an attractive one in a very manufactured way) has been named as the new This Morning presenter. No more middle aged, mumsy Fern. No, now everyone has to be under 25 (if you're a woman, at least).
First Moira Stewart, then Kate Adie, more recently Arlene Phillips and now Fern is replaced by a younger model. Why is it that the powers that be think TV audiences will switch off if they have to watch a mature woman? Are we so dumbed down that a big white smile a shiny pair of norks are going to make us blithely tune in? The This Morning audience, mainly made up of Fern Britten types I should imagine, probably want someone similar. I never thought I'd say it, but even Fiona Phillips might have been a better choice.
The people who make these decisions (who I know to be under 40 themselves), should be taken out and shot. They're not doing what people want and we can see right through their ageism. Note to them: No one minds older people on TV. Your audience is mainly over 55. Teens and twenties have no time for TV. WAKE UP!
Holly Willoughby is a useless, vacuous living doll with a 1970s country and western singer's wig (and she's Tamzin Outhwaite's sister-in-law, fact fans), and the sight of her and Phillip Schofield is plain creepy. She's got no interest in anyone but herself and she's going to be an absolute disaster.
Can we stop this Stepfording of TV before it's too late? Or is it too late already?
