So what are these for exactly? Are they really the people's choice? When you only get about five stars of varying degrees of greatness, is there really any point in yet another awards ceremony, especially one that honours dogshit like Mamma Mia. God, people have got such bad taste.
The people behind this are the same ones behind the National Music Awards, which did two years then died a death, when it became apparent that it was merely a showcase for Sony BMG 'talent". I attended the first year, sat next to Blue (though someone had to point out to me who they were), and watched The Cheeky Girls make their debut. Remarking to my neighbour that I couldn't believe what I was seeing, she sagely remarked that we'd all be humming it by Christmas. How right she was. But truly it was a dire do. Tess Daly, then a teen host, trod on me. But she was hugely apologetic.
So now that these latest awards pulled in a paltry two millions viewers, is there any point carrying on? I watched a bit of it, and from what I could see, it was a load of trailers for new or upcoming films. The awards ceremony bit was just an excuse for shameless marketing. The set was dull and the room looked half-empty. That said, Emma Watson, yes, EMMA WATSON was there in hot pants with - shock! - a boyfriend.
And James Nesbitt made a crap host.
Give it up, ITV. No one's interested.
