I hear that UKTVG2 is being rebranded. They're going to call the channel Dave. Seriously. Because 'everyone knows a bloke called Dave' and it's going to be the home of 'witty banter'.
So you've got UKTVGod, UKTVStyle and... Dave.
Honestly. Who comes up with this stuff? What absolute tosh. Sounds like something a smug group of magazine people might come up with, as being edgy, modern, effortlessly stylish etc., like the silly new Shortlist magazine. A men's mag with the word short in it. I don't think so.
Bollocks.
