I hate that new Cadbury's Dairy Milk advert in which two funny-looking Midwich cuckoo children raise their eyebrows to Afrika Bambaata's Planet Rock (I think). I thought that gorilla one was mildly amusing the first time I saw it, then I'd had enough. This one, however, I didn't like from the start. I find it off-putting. Everytime I think of Cadbury's chocolate I think of brows.
I don't like viral marketing and I find ads in which the product never appears to think themselves a cut above. Oh how those coke-fuelled creatives must cackle as they come up with these wacky ideas. I assume they've been a success for Cadbury's, otherwise they wouldn't do them. They think everyone's talking about them and perhaps they are. Kids might think they're hilarious, while surely adults just sit stone-faced throughout. Or am I being a miseriblist?
Adverts these days are so esoteric. Everyone wants to be clever and cryptic, but it's just arch. I don't know what they're selling half the time.
It's high time they revived the June Whitfield Bird's Eye Chicken pie advert. Could make a dishonest woman of you.
7 comments:
Yes F-C, very Stephen King. I fear those children.
I think if you feed kids enough CDM though that's the hyperactive result.
Imagine a classroom full of them doing 'the eyebrows' - that's what's going off at my daughter's school apparently...
Haven't seen this one, F-C, but will try to avoid it. I completely misinterpreted that one with the gorilla when I first saw it, and after that I was scared of it. And I never by Cadbury's Dairy Milk, it's disgusting.
I prefer plain chocolate. And thought of kids doing that all over Britain is very scary indeed, OP.
I haven't seen it, but didn't get the gorilla one at all.
The Guinness surfer thing is possibly the most over-rated ad, that boggle-eyed leathery ol' face really isn't selling it..
The trouble with the Dairy Milk ads (including the second in the series, the one with the airport vehicles racing to a Queen soundtrack) is that they could be advertising anything. I suspect they're all just random ideas the ad agency had hanging around, waiting for a client who was gullible enough to pay for them.
Esoteric ads aren't a particularly modern phenomenon, though. Don't you remember those Silk Cut ads from the 70s and 80s, for example? Lots of beautiful, strange photography, but no mention of cigs at all.
I prefer these ads to Elton John singing that "It'll taste spec-tac-u-LAR!" song from a few years back.
Do they mention a glass and a half any more? That seemed to hit a spot.
Yes, those ads are 'a glass and a half production'.
I liked it when Cilla was hanging off the back of a bus.
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