Monday, April 26, 2010

He said, crisply.


I got terribly excited in the supermarket at the weekend (like I do), when I saw a whole range of new flavoured crisps from Walkers.

What initially caught my eye was the roast beef and yorkshire pudding variety, then my keen eyes alighted on German bratwurst. Then in swift succession it was Japanese teriyaki chicken, Argentinian flame-grilled steak, and, curiously, Dutch Edam cheese. Dumbly I then realised it's a World Cup promotion, but bring it on, I say.

So the Dutch one was my first port of call. Dutch Edam my eye.

Now, I know crisps bear little resemblance to the real thing, and over time we've come to accept that. They have a flavour all of their own. Cheese and onion isn't like real cheese and onion, but we know what we mean and what expect so we go with it. But I do think Walkers have run out of flavours, because Dutch Edam it's just a version of that toasted cheese one they try every now and then. It's certainly not Edam. And the roast beef one is nothing new, though hats off because there's a Yorkshire lurking in there somewhere. The American cheesburger one tastes of Borat. I'm not overly impressed.

I've not bothered with the others yet, but I'm not expecting miracles. Are they only so many flavour combos to play with that they end up just recycling them. If so, why haven't they revived savoury vinegar (see Five-Centres passim)?

Anyway, I really shouldn't be eating crisps. But sometimes in life nothing else will do.

But I do think Walkers

12 comments:

office pest said...

Good Morning. If you "think Walkers", then their work is done F-C.

Does anybody do Tomato crisps these days? I used to like them.

Jon Peake said...

Golden Wonder sausage and tomato. I had them every day.

Chris Hughes said...

The last line of this post reminds me of a tie-breaker from a 1970s competition. Complete the following phrase in 15 words or less: "I do think Walkers because..."

I wish they'd bring back Burton's Fish and Chips. They were ace.

Chris Hughes said...

The last line of this post reminds me of a tie-breaker from a 1970s competition. Complete the following phrase in 15 words or less: "I do think Walkers because..."

I wish they'd bring back Burton's Fish and Chips. They were ace.

Jon Peake said...

Actually that last line shouldn't be there, it was meant to be deleted. Still, it works.

Chris Hughes said...

Yes, and now you've got my comment about it twice...

Clair said...

You used to be able to get Fish 'n'Chips in Morrisons, Chris. I also just saw something similar in the 99p Shop (get me, classy); Australian, they were. But as they were made with orang outan-killing palm oil,I didnt bother.

Louis Barfe said...

Potatoes, mouli grater with a slicing drum and a chip pan. Make your own crisps. That is all.

Jon Peake said...

There's nothing to beat homemade crisps. Not that I have ever done it myself, but I love the kind of chewiness you get from them. But you could only add salt and vinegar. I suppose you could dollop on some fried onion and melted cheddar...

Mmmm. Where did I put my deep fat fryer?

Kolley Kibber said...

You were right about those American Cheeseburger ones. Bloody hell, I can't get the taste out of my mouth.

Why not start a campaign for the reintroduction of Savoury Vinegar? Though I bet if Nick Clegg gets in, he'll reintroduce them.

Mondo said...

Had American Cheeseburger yesterday it was like putting your tongue on the business end of a battery . I don't think any of the Walkers World Cup range would stand up in a blind taste test.

Smith's Bovril crisps were a treat, and Golden Wonder Ringos (cheese and onion) were possibly the zingingest crisps ever.

Try sprinkling crisps - well tortillas really - on soup. It's a winner.

And why do they only do Paprika flavour crisps abroad?

BPP said...

I was minding my own business when I was dragged off the street and made to eat the Bratwurst flavour of these crisps by an old woman who then asked me if I liked them or not. When I said I didn't, she handed me a pound and then kicked me back out onto the streets.

This country's going to the bloody dogs, you mark my words.

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